6
Feb
It's up to you.
I don't like being overly snarky, though sometimes I might be.
I don't want to go and offend anyone, but I also have my own opinions. If others don't agree with them – fine. Live and let die. Or something in that vein.
The topic of this post is content, and what your content says about you, the author.
Believe it or not, it says a lot.
The topics you choose tell your readers where your mind goes to wander, where it tiptoes through fields of daisies, or tapdances through minefields. (The latter is to be avoided, you tend to end up minus some limbs.)
Personally, I prefer to tiptoe through minefields, but hey… that's me.
The crux of the matter is this: What you post is out there for all to see. Once it's out there, you can't take it back. Even if you delete it, some search engine probably already archived it someplace you can't demolish — even if you want to.
And don't for one second think no one will see your unfortunate outburst. When you query an agent or a publisher, if they consider to take you on — they will research you. They'll see all that dirty laundry you hung out, rummage through your virtual drawers and navigate around your Pr0n collection. (I call 'em hunks, my other half calls it my dirty little secret. HA! What does he know…)
Anyway, what I'm saying is, people see what you write and they judge you by those posts. They'll form an opinion about what you're like. How well they may get on with you, or work with you.
If you post stuff you wouldn't want your boss to see — then don't post it.
Don't deceive yourself – any publisher / editor / agent out there is pretty much a potential boss.
They look at it with a far more critical eye than any employer ever would, because while you might never set foot out of an office - having a book out there is rather different.
There is marketing to consider. Image.
Your image can be ruined before you even get noticed, and rebuilding it is a tricky business.
And Image is important. Sure, you can pretend to be nicey-nice and all that, but that just makes you a bit bland in my opinion.
You can have opinions, we all do, but if you post it, then be rational about it, and don't jump on people if they comment and disagree with you.
Some things (and I've seen stuff like this) are just a total no-no.
For instance, if you query a sweet historical with a publisher, yet on your blog you rant and scream about how the genre sucks, and is only read by imbeciles — you think they want to work with someone who doesn't believe in their own book? Or who insults their entire readership? Them?
Not bloody likely.
(I'm being very nasty and harsh above, that isn't reflecting how I feel about sweet historicals or it's readers, it's just an example — before someone comes and hits me over the head with a brick, or something!)
Or hey, go all political! It's not like anyone cares, right? Then add religion into the mix and you've found an almost guaranteed way to offend half the population. (While the other half likely agrees with you.)
As I said, I prefer to tiptoe around in my minefields. I have my own opinion, obviously, and it may (or may not) mesh with other people's opinions. But why take the chance? I don't need to ram it down their throats, they don't need to know what I think about how well a president or prime minister is doing, or whether I do or don't like the church. Keep that stuff private, or among friends. Not out there, for all to see (and judge). There are plenty of neutral topics, blog about those instead.
Keep it light and informative. Research anything you present as fact – or else it will likely come back to bite you in the ass.
If you have a writing blog, treat it as such. Stick to topics about writing, or writing life. If you mix business and pleasure, don't go into too much detail. In both cases, be aware of your audience and consider your topics carefully.
Your content is your marketing tool. If it would impact negatively on your career – then don't put it out there.
Ah. Now look what I've done.
I've put my opinion out there, for all to see!
(I tend to avoid writing about any of my real hotbuttons though…)
Obviously you don't have to take this advice, especially since I'm not always sticking to it either, but maybe it'll give you some food for thought.
There are many blogs out there where the authors rant about every topic imaginable. It gets kind of boring, you know? And they aren't doing themselves any favors, either.
I mean, if you were a publisher — would you want to work with someone who explodes on the page every two seconds?
I know I wouldn't.
So consider what you post, before you hit that publish button.
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